Personalized video and the future of marketing

By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization helps marketers get better results. Putting the two together—should marketers focus on personalized video?

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Tim Dingersen
A ‘Community’ of one: The Times gets tailored

Scholars of mass media long ago established the theory that part of a society’s bond comes from the shared experience of consuming the same news. We shape our worldview, our opinions — however different they are from one another — after reading about and watching many of the same things. We gain a sense of community, however false or fleeting.

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Tim Dingersen