How marketers are driving growth through personalized content
Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94 percent of senior-level executives believe delivering personalization is critical or important to reaching customers according to a recent study conducted by PWC’s Digital Services group.
And CMOs are putting their money where their mouth is when it comes to personalization. Thanks for growing investment in customer data, predictive analytics, and marketing cloud solutions – the majority of organizations report that today they are personalizing content in social media and owned web, email, and e-commerce channels. Most are working towards enabling personalization in over ten media, marketing, and sales touch points – from mobile devices to partner web sites to sales enablement.
Personalization drives results. The recently released Publish or Perish analysis of 380 CMOs by Forbes found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.