Illuminating the story of Iris Warriors.
Iris Warriors is the story of Darkness and Light, and how their union and conflict produces the Iris Warriors, the seven colors of the rainbow that brighten and illuminate our world.
We were tasked to create an online experience to help generate buzz around Iris Warriors ahead of any filming, so with no real assets we turned to a binary solution.
- Bring the abstract story of Iris Warriors to life in a digital setting.
- Build a unique interactive experience that allows users to engage with the brand story.
- Create a sophisticated lead generation tool allowing users across the globe to become Iris Warriors.